An Olympic Mistake: Tokyo Crowdsources Logo for 2020 Games

30 Nov

tokyo2020

If you follow this blog, you know my opinions on crowdsourcing and speculative work, which I share with AIGA and the Graphic Artists Guild. Candid Thoughts on the 2020 Olympic Logo is a critique by Ian Lynam, Art Director of Neojaponisme, of a version of the 2020 Olympic Logo. In one part, he lays out a strong case against contests and spec work.

The post is worth reading in its entirety, but here’s the takeaway:

Why can’t the Tokyo Olympic committee afford to pay someone for something that is going to make them a lot of money whether Tokyo wins the bid or not?

Mr. Lynam also shares his thoughts on competitions:

I hate design competitions, and moreover, I hate student design competitions. Sure, it may help that student get a job after school, but design competitions are a form of speculative labor. We don’t participate in design competitions with my design studio, and I actively encourage my students to not participate in design competitions, as well. School should be a time for exploration and experimenting in the laboratory, not aping market rules, visual trends, and reductive thinking.

Mr. Lynam’s criticism of the logo, which was done by a college student, lays out strong arguments for why a professional designer’s expertise is worth the investment, and his comments on the competition provide a good explanation of why designers—and clients—should avoid crowdsourced spec work.

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One Response to “An Olympic Mistake: Tokyo Crowdsources Logo for 2020 Games”

  1. Stephen November 30, 2015 at 2:26 pm #

    Really enjoyed your discussion here Joe and the topic is timely, a great counterpoint to your earlier concerns. Mr. Lynam’s comment is distinct and… ‘reductive thinking’ is a very a good point. Design is a respectful profession.

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