Tag Archives: Magazine

New Project: ADDitude

26 Oct ADDitude Magazine, Winter 2016 cover
ADDitude Magazine, Winter 2016 cover

The cover of the ADDitude Winter 2016 issue.

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First spread of a feature on children with ODD.

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Opening spread of a feature on Cognitive Behavioral Therapy.

I’m pleased to be working on a new freelance project as the Consulting Creative Director of ADDitude magazinePart of New Hope Media, ADDitude is the premier media network dedicated to providing authoritative, in-depth information coupled with practical, real-life solutions for families and individuals impacted by attention deficit and learning differences. The Winter 2016 issue is my first and will soon be arriving to subscribers, physician’s offices, schools and special educators, newsstands, and other places where ADHD families turn for help. I find great satisfaction as a publication designer when I can work as part of a collaborative team that presents readers with the information they’re looking for, and does it in a creative and supportive way that makes the content easily accessible. I’m pleased with the results, and look forward to working with the ADDitude staff on this fun and important publication.

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An Independence Day Story

4 Jul

ThinkJuly76

My father worked for IBM from the late 1960’s through the early 1990’s, when he retired, with a hard-earned pension, and requisite engraved gold clock. The corporation had an in-house publication, Think, a glossy bound magazine that would sometimes make it home with him. The July 1976 edition was tabloid sized and commemorated America’s Bicentennial by celebrating 200 years of work in America. It graced our living room for many years, sitting at the bottom of a stack of Sears catalogs and my mother’s nursing magazines. The others would eventually get tossed, but this issue of Think would always stay at the bottom of the pile because of its large size, serving as a foundation for the smaller, more frequent ones. A factor in its longevity was probably that I usually did the tossing as part of the chores that earned me an allowance of a whopping dollar or so a week, and even as a kid, I knew this cover was too good to part with. My Mom herself would say, “Don’t throw that one out, it’s special”

United States Mint image

United States Mint image

She was probably thinking that if we saved it with our Bicentennial quarters, it would earn us a big return on our investment. It turned out, like it usually does, that Mom was right, but the payoff wasn’t monetary.

As an adult, I remembered the cover well, but the magazine had long ago made its way out of the living room of my childhood home, and my guess was that it was gone for good. So, you can imagine my excitement when I found it in the attic a few years ago. The cover showed some signs of wear, but it was still as beautiful as I remembered. I paged through the issue, imagining how every page was produced by a pasteup artist, and that all the type had to be specced and sent to a type house to be set for reproduction. At some point, I noticed a credit: Art Director: Will Hopkins.

Will Hopkins, who I knew from the ADIM Conference?! Yes, it was indeed the same Will Hopkins, who with wife Mary K. Baumann, form Hopkins/Baumann. Seeing them both is always a high point of the event, and when I saw them at ADIM ’13, I told Will about finding this treasure. Will told me some of the back-story of the cover: How they produced it, and how the hands are those of a tailor, from Cuba if I’m not mistaken.

Following my passion has allowed me to work in America, and collaborate with so many talented people who do the same, here and worldwide. Without hesitation, I can say that speaking with Will about this piece that had such a big impact on me was one of the high points of my design life: I now realize that this one magazine played an important part in my career path to becoming a publication designer. It was just a few minutes of great conversation between a seasoned colleague and an admirer interested in learning more, but the payoff was priceless. Always keep learning, no matter how old you get, and, of course, always listen to your mother.

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