Tag Archives: Publication Design

New Project: ADDitude

26 Oct ADDitude Magazine, Winter 2016 cover
ADDitude Magazine, Winter 2016 cover

The cover of the ADDitude Winter 2016 issue.

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First spread of a feature on children with ODD.

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Opening spread of a feature on Cognitive Behavioral Therapy.

I’m pleased to be working on a new freelance project as the Consulting Creative Director of ADDitude magazinePart of New Hope Media, ADDitude is the premier media network dedicated to providing authoritative, in-depth information coupled with practical, real-life solutions for families and individuals impacted by attention deficit and learning differences. The Winter 2016 issue is my first and will soon be arriving to subscribers, physician’s offices, schools and special educators, newsstands, and other places where ADHD families turn for help. I find great satisfaction as a publication designer when I can work as part of a collaborative team that presents readers with the information they’re looking for, and does it in a creative and supportive way that makes the content easily accessible. I’m pleased with the results, and look forward to working with the ADDitude staff on this fun and important publication.

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Join the iPad and Tablet Revolution

17 Jun

Graphic of Tablet ComputerIt’s hard to believe that the iPad has only been around since 2010. In a subway car a year ago, one or two people had an iPad or Android tablet, but now it seems like every fifth person has one. I’ve heard, “Print is dead,” several times during my career, but I don’t see that happening anytime, soon. I know that how we access books and magazines has changed forever. Publication designers need digital and interactive skills to stay competitive and marketable. If you’re ready to enter this exciting new world, I can help.

Take iPad Digital Design at NYU SCPS Department of Design Digital Arts and Film, where I’m an Adjunct Assistant Professor. While working with clients on tablet publications, I realized that people were hungry for help. That made sense: no one had really done much of it before. I approached my department, and was excited when they decided to offer the course and appointed me to teach it. My students learn how to plan and produce a user-friendly digital product for clients and the intended audience, and expand their design skills by solving problems within the limits of the emerging technology. We use Adobe InDesign and Digital Publishing Suite (DPS) to produce content for the iPad and Tablet. Find out more and register here.

Subscribe to my online course, iPad and Tablet Design Essentials, at Udemy.com. This is an online cousin to the classroom course. You’ll find over five hours of downloadable content, mostly in the form of video demos that show exactly what you’ll see on your screen. Learn the essentials of interactive tablet design, and producing interactive PDFs, eMagazines, and eBooks using InDesign CS6, and CS5.5. Nearly half of the course is devoted to producing publications with the Adobe Digital Publishing Suite (DPS). There’s also a brief overview of Apps, three pages of resources, and downloadable templates and images used in the video lectures for students who want to follow along. Sign up here and get it for only $89 through June 30, 2012, over 30% off the regular price of $129

Do you work better with individual instruction? I can bring my experience to you with a customized curriculum to meet your goals, over one session or multiple ones that fit your schedule. Please contact me at Joseph[at]JosephCaserto[dot]com for rates and more details.

Which option should you choose? Online is great for students on a budget who want to work at their own pace. The NYU course is the best option for those in the New York City area, who like the structure of meeting once a week and working in a group. Individual sessions are for you if you want one-on-one attention and need to learn specific techniques. Regardless, if you’re working in the world of print publishing, digital and interactive skills are fast becoming mandatory. Successful designers and producers will start expanding their knowledge today, in order to deliver to the readers of tomorrow. So, what are you waiting for? Join me in the revolution!

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